BookSlash for Mailchimp · Marketing

Campaign URLs,
minus the deep nav.

Mailchimp’s campaign builder, audience editor, and reporting dashboards each live three sidebar levels deep. BookSlash gives the marketing team a flat name for each — type b/email or b/audiences and land instantly.

email

resolved

Mailchimp

mailchimp.com/campaigns/

landed in 38ms

other shortcuts you might save

b/emailb/templatesb/audiencesb/reports

Suggested slug patterns

Steal these. They work for most teams.

Battle-tested shortcut conventions for Mailchimp, with notes on why each one survives the URL changes that break personal bookmarks.

  • b/email

    Active or last-sent email campaign.

    Replaces a fragile bookmark to "/campaigns/123".

    https://us1.admin.mailchimp.com/campaigns/
  • b/templates

    Saved email templates.

    Marketers pull from this every campaign cycle.

    https://us1.admin.mailchimp.com/templates/
  • b/audiences

    Audience list root.

    Segment editing always starts here.

    https://us1.admin.mailchimp.com/audience/
  • b/reports

    Email performance reports.

    Weekly review URL the whole marketing team reaches.

    https://us1.admin.mailchimp.com/reports/
  • b/segments

    Saved segments inside the active audience.

    Marketers and growth analysts both use them; saving the URL as a slug is the lowest-friction path.

    https://us1.admin.mailchimp.com/audience/segments?id={audience-id}
  • b/automation

    Active automation series.

    Lifecycle marketers debug from this URL.

    https://us1.admin.mailchimp.com/automations/

Common workflows

Three patterns that pay back in week one.

01

Weekly send-prep

Marketers prep Tuesday sends from b/templates → b/audiences → b/segments → b/email. Four slugs, four URLs, zero bookmark archaeology.

02

Cross-team report sharing

Leadership reviews b/reports every Monday. The URL changes as Mailchimp ships dashboard updates; the slug stays. Reach for the same numbers, every week.

03

Lifecycle automation debug

When a triggered email misfires, marketing ops opens b/automation and walks the workflow. Pairs with b/audiences to verify segment membership.

With and without

Same Mailchimp. Different team experience.

Without shortcuts

Each marketer keeps a folder of Mailchimp URLs that drift quarterly. Campaign reviews start with a Slack ping for the report link.

With BookSlash

b/email, b/templates, b/audiences, b/reports, b/segments, b/automation. Six slugs replace the bookmark folder for the entire marketing team.

Frequently asked

BookSlash + Mailchimp

Yes. Slugs are URL → URL — any Mailchimp page that has a URL works, including the e-commerce reports.

Resolve the slug; the destination requires a Mailchimp login. For external partners, point at a public report-share URL (Mailchimp Report Sharing) and namespace it: b/reports-public.

No — sending is Mailchimp’s job. BookSlash gets you to the right Mailchimp view; the send button stays in Mailchimp.

A single slug points at one URL. Most teams use namespaced slugs: b/mc-campaigns vs b/hs-campaigns. Or b/email-mailchimp vs b/email-hubspot. The b/ stays constant; the segment after disambiguates.

Start with one team. Roll out when it sticks.

Your stack. Your shortcuts.
One keystroke for everyone.

2,400+ teams reach every important destination in their stack with a single keystroke. Save the first slug in 30 seconds.

Free for personal use · No credit card · 14-day team trial

BookSlash for Mailchimp — Shortcuts to campaigns, audiences, and reports · BookSlash